It's
no use having a great website if potential customers don't know about it.
After we plan, design and develop your website, or if you already have a
website, we develop a plan to market it to the world.
This plan meshes with your business's existing marketing
plan and meets your budget. In fact, some of these
strategies cost very little......you just have to know
the secrets and how to implement them. We can do these
for you or supply you with our plan for you to
implement them. These strategies include:
- Search Engine Optimization - special
coding so search engines rank your site high
- Search engine submissions - so
browsers on the internet can find you
- Push marketing strategies - pushing
your website address out to people
- Pull marketing strategies
- pulling in people browsing the internet
- Keyword buying - purchasing keywords
people use to find your site.
- Link exchanges - to create more
doorways into your website
- E-mail marketing - mass direct
marketing via e-mail
- Online advertising - advertisements
on other popular websites
- Promotional materials upgrades - to
reflect your new website address
- Business signage - promoting your
website address on signage
- Constant personal reference - always
talking about your website
- and much more
Search Engine
Optimization & Submissions
It's
no use having a great website if potential customers can't find it. Search
engine optimization and submissions are the most important aspect of getting
found on
the internet. Although website and internet marketing is a mix of strategies,
search engine submission is a key to attracting new visitors to your
business who would otherwise never know of you, never know of your website and
never do business with you. There are many custom design, coding and other
required processes that must occur when developing your
website or you will never rank high in the search
engines index and result page. We have studied, research
and discovered these processes - and have many customers
with high ranked, successful websites. We can prove this
- just ask us!
Other
Strategies To Promote Your New Website
Submitting your
website to search engines is a great first step to
promoting your site, but you'll need to promote in other
ways to maximize the number of potential visitors to
your site. The following list outlines several methods
of increasing the exposure of your website:
- Print your website
address on all business stationery; business cards,
letterhead, and brochures.
- Send out e-mail
announcements to business associates, customers,
suppliers and friends.
- Submit your site
address to all product/service related websites.
Some accept free listings.
- Participate in chat
sites and bulletin boards that relate to your
products, business or industry.
- Produce a
"website introduction" template that you
fax to customers, associates, and others.
- Produce a
"website introduction" flyer that you mail
to customers, associates, and others.
- Submit your site
address to all industry related websites. Some
accept free listings.
- While on the
telephone, remind people to visit your site and view
colour product photos.
Strategies
To Enhance Your Website
Give visitors to
your website interesting and relevant free information
like helpful tips or industry news. Content is king! This brings them
back again and again. Follow up with product
descriptions, photos and the benefits of buying and
using your products or services.
Make your site as
interactive as possible. Offer custom forms for easy
product ordering. Gather feedback from your visitors
through e-mail, guest books, and surveys. Allow visitors
the option to see large, full colour pictures of your
products in an online catalogue format.
Keep your site fresh with
new information and let visitors know you will be
updating it regularly. A dynamic site offering useful
information will keep visitors coming back.
Contact
us by email at:
paragon@marketersnet.com
