Paragon Marketing Services offers offline and online marketing and communications services and related technologies.

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Archive for the ‘Advertising Planning’ Category

Advertising Planning

posted by The Marketing Guy @ 5:51 PM
Thursday, September 12, 2013

Effective advertising planning is one part of your overall marketing plan and very important to avoid costly mistakes. Effective advertising and promotional materials are created from your strong brand and marketing
plan. You want everything integrated and working together. The better your marketing plan is, the more effective your advertising plan will be.

Take the guess work out of your advertising. We’ll review your past and current advertising efforts and make recommendations for any needed adjustments. When we’re finished you will have your advertising planned out strategically for the year. We’ll offer reviews to check on progress and suggest changes along the way so that you are sure to get the most out of your advertising strategy.

Advertising planning should include the following:

  • Target market analysis
  • Research on all past and current advertising and promotional campaigns
  • Research on all advertising options most desirable to your target market, audience and goals
  • Online mand offline advertising options
  • Work with advertising reps to ensure the best possible prices and placement
  • Oversee all design and ad copy of all future advertising campaigns

Advertising that is researched and planned ahead of time is proven to be much more effective and both time and cost effective.

Contact us to learn more about how we can help you develop or update your advertising or marketing plan.



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Paragon Marketing Services offers offline and online marketing and communications services and related technologies.