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Archive for the ‘Business & Marketing Planning’ Category

Business & Marketing Planning

posted by The Marketing Guy @ 1:24 PM
Wednesday, September 11, 2013

A business plan is one of the most important tools in planning for the future of your business. It outlines the vision of the business, what your goals are and how you will get there. A plan helps you set the course for your business — planning for opportunities, preparing for obstacles, and allocating resources. It’s also document that should be updated as your business evolves over time.

A good business plan, which includes an effective marketing plan, also presents your business case to the outside world including potential financial lenders and others. It is a key factor in attracting and retaining investors and is often the first document lending organizations ask to see.

So, how do you develop an effective business and marketing plan? You begin the by focusing on a few key elements:

  • Establish your basic business goals.
  • Using research, determine what challenges and opportunities your business may face.
  • Identify your target markets and competition.
  • Consider and plan all the operational and financial requirements you need to achieve your goals.

Effective business and marketing plans are very thorough, anticipating and answering readers’ questions before they are asked. That’s why developing a good plan can help you better define your goals, ideas and plans in your own mind before you “put pen to paper.”

But, it’s not easy to develop a business and/or marketing plan. That’s where we can help!

Contact us to learn more about how we can help you develop or update your business or marketing plan.


 

 

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Paragon Marketing Services offers offline and online marketing and communications services and related technologies.