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Paragon Marketing Services offers offline and online marketing and communications services and related technologies.

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Archive for the ‘Customer Management’ Category

Customer Relationship Management (CRM)

posted by The Marketing Guy @ 1:09 PM
Monday, October 25, 2010

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

Customer relationship management (CRM) software can capture the most important elements of your customer and prospect relationships—the phone calls, the emails, all the interactions that foster strong sales and solid customer care.

CRM helps increase a company’s productivity and offers managers insight into their teams’ activities. The average CRM software user experiences:

  • increases in lead volume
  • increases in lead conversion rates
  • increases in sales productivity
  • increases in sales win rates
  • increases in sales revenue

Contact us to learn more about CRM systems and if your business can benefit by using one.



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Paragon Marketing Services offers offline and online marketing and communications services and related technologies.