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Paragon Marketing Services offers offline and online marketing and communications services and related technologies.

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Partnering with clients to provide successful business, marketing and technology solutions that will increase sales, enhance customer services, and reduce expenses! Contact us.


"Annual sales in our home-based business are in the $300,000 range thanks to the expertise of Paragon Marketing Services."

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"We wanted to offer all our products and brochures on-line and in full detail. Paragon Marketing Services implemented this far beyond our expectations."

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5 Key Questions

1. Do you have clear and concise marketing goals?

2. Do you know what works and what doesn't to generate sales in your business?

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5. Are you using technology to help your business grow?

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Archive for the ‘E-commerce’ Category


posted by The Marketing Guy @ 9:52 PM
Sunday, October 24, 2010

We’ve helped several business sell their products successfully online using a simple e-commerce website and using a sophisticated online e-store such as the one shown in the image below. We can help your business too. The solution you may need is dependant on the amount of products you have and other factors. Contact us and we’ll review your situation and suggest the best plan.

E-commerce shopping cart store website

Electronic commerce, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. Many companies who sell products have increased their  sales regionally, nationally and internationally by selling online using e-commerce.

A large percentage of e-commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most e-commerce involves the sale and shipment of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have an electronic commerce presence on the web.

Electronic commerce that is conducted between businesses is referred to as business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market). Electronic commerce that is conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. Online shopping is a form of electronic commerce where the buyer is connected  online to the seller’s store via the internet. There is no intermediary service. The sale and purchase transaction is completed electronically and interactively in real-time.

E-commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.

Contact us to learn more about how we can help your business with e-commerce business solutions.    

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Paragon Marketing Services offers offline and online marketing and communications services and related technologies.