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Archive for the ‘E-newsletters’ Category


posted by The Marketing Guy @ 1:12 PM
Monday, October 25, 2010

E-newsletters – it’s the easy, effective, and affordable way to stay in touch with your audience!

E-newsletters helps you stay connected with your customers and potential customers—by using attractive, professional-looking e-news communications to stay in regular touch with them and build strong customer relationships. It’s better, less expensive, and more effective than regular printed paper newsletters. There are many great software and tools we offer that are very cost effective and much less expensive than the old-fashioned methods.

E-newsletters are proven to help convert more potential customers into existing and return customers – all by staying connected with people and communicating news, updates, specials and other valuable information to them about your business, products and services. Are you presently capturing email addresses on your website and emailing them news and updates? If no…you should be!

  • Boost customer communication
    E-newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And e-newsletters puts you in customers’ in-boxes more accurately than regular email. So you’ll avoid spam filters and be seen by more people. And you’ll stay top of mind with people who want to hear from you.
  • Talk to them with targeting
    Want to increase the impact of your e-newsletters? Segment your database and create smaller e-news customer lists based on their interests. Then send more relevant and targeted news to them. They’ll be more likely to respond – and more likely to act on your communications.
  • Get more referrals, more easily
    E-newsletters are easy to forward to other people. So your loyal customers can give their friends – new prospects for you – a risk-free peek at your business or organization. It’s easy for these prospects to sign up for your mailing list when you put our “Join My Mailing List” button on your web site. And through regular communication, you’ll turn those interested prospects into additional loyal customers.
  • Get immediate response and action
    It’s quick to send  e-newsletters, and it’s quick to see results with real-time reports. You can even schedule email delivery for when your audience is most likely to check email, so you’ll increase the likelihood they’ll read it and take action.
  • Track who reads and responds
    See who opened your  e-newsletters, who forwarded them to friends, and even who you need to resend them to. You can also tell who clicked on which links in your emails, allowing you to understand what people are interested in reading about, and tailor your content to get the best response and most business.
  • Save on paper and postage
    E-newsletter marketing is affordable for any small business budget — prices start as low as $15/month for the software. Setup and management is additional! You can send as many permission-based e-newsletters as you want.  There’s nothing to print, no stamps to buy, no envelopes to stuff, and no paper cuts.

You can also save money with e-newsletters. You can eliminate the high cost of printing and sending out color newsletters. E-newsletters can be downloaded from your website, sent via email or on a CD Rom. Set yourself apart from the competition by using this innovative way of presenting information.

Contact us to learn more about e-newsletters and how they can help your business.

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Paragon Marketing Services offers offline and online marketing and communications services and related technologies.