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Paragon Marketing Services offers offline and online marketing and communications services and related technologies.

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Archive for the ‘Google Advertising’ Category

Google Advertising

posted by The Marketing Guy @ 9:58 PM
Sunday, October 24, 2010

Google Online Advertising, using the Google tool called Google AdWords, is an advertising solution that lets businesses such as yours promote their products and services alongside or above Google.com search results, and on their affiliated search partner websites. 

We have the credentials from specialized Google training and, perhaps even more importantly, the experience to put the incredible power of pay-per-click (PPC) search engine advertising to work for your business. We manage monthly budgets from as small as a few dollars per day to thousands of dollars per month. We search for the right keywords to bid on for your business goals, we set up goals ands funnels, and use Google Analytics to help track the results.

In the picture below the black bordered boxes surround “paid ads” above and beside the natural or “organic” search engine results. This is where your ads would show – on the first page of Google!

 

With AdWords, you can reach over 80% of internet users in the United States. You specify how much you’re willing to pay per click or impression. You can start with any budget and target your ads to only show to people searching in a particular state, city region, and target and control your by many other criteria. 

No other marketing method has the ability to put your perfectly targeted ad right in front of a highly-qualified prospect at precisely the moment in time that they are seeking out the products, information or services that you provide. The cost-effectiveness, the reach, and the potential results that can be delivered by a properly executed search engine marketing effort are simply unprecedented. 

Let us show you how your business can benefit from incorporated a Google AdWords and other search engine marketing strategies into your overall marketing approach. 

Contact usto learn more about Google AdWords and how we can get your business advertising on Google.  


Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Free, powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.   

We monitor dozens of client swebsites using Google Analytics to help them understand the traffic to their sites – and answer the questions of who, what, where, when and why. The screenshot below shows a client’s website traffic “dashboard” in Google Analytics. Google wants you to attract more of the traffic you are looking for, and help you turn more visitors into customers – and so do we.  Read more on Google Analytics here.

   

Contact us to learn more about how we can help you implement Google Analytics so you can monitor your website traffic with greater ease and attain better marketing intelligience.      

 

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Paragon Marketing Services offers offline and online marketing and communications services and related technologies.