Join our communities: TWITTER    FACEBOOK    LINKEDIN

Paragon Marketing Services offers offline and online marketing and communications services and related technologies.

You are currently browsing the archives for the Website Planning category.

Our Mission

Partnering with clients to provide successful business, marketing and technology solutions that will increase sales, enhance customer services, and reduce expenses! Contact us.

Testimonials

"Annual sales in our home-based business are in the $300,000 range thanks to the expertise of Paragon Marketing Services."

"Paragon manages all our business websites now and our Google Adwords online advertising. Sales are increasing so fast we can't keep up."

"We wanted to offer all our products and brochures on-line and in full detail. Paragon Marketing Services implemented this far beyond our expectations."

Contact us to learn how we can help your organization

5 Key Questions

1. Do you have clear and concise marketing goals?

2. Do you know what works and what doesn't to generate sales in your business?

3. Do you have a business and marketing plan?

4. Do you have a credible website and online presence?

5. Are you using technology to help your business grow?

If you're not clear about your answers for these questions, let us bring you clarity!

Contact us now.

Archive for the ‘Website Planning’ Category

Website Planning

posted by The Marketing Guy @ 10:05 PM
Saturday, October 23, 2010

Website planning and development

In the simplest description, these are the four key steps we use to plan, develop, and implement a website development and e-marketing campaign for your business. 

1 – Strategic Planning
We first listen to your needs and learn about your business plans to understand your goals. Research and strategic planning allows for site architecture, navigation and path planning, and site design planning. The site must match your business plans in order to meet your business goals. 

2 – Website Development
After the strategic planning is completed, design and marketing concepts are developed from the planning outcomes to match your existing brand, advertising and marketing strategies. The site must look good but must also be functional and easy to navigate. 

3 – Search Engine Optimization
Special coding, design processes and other strategies are used for search engine optimization. This helps the search engines read, rate and rank your site with their complex algorithms, so it gets found. A fabulous looking, functional website is useless if people can’t find it. 

4 – Internet Marketing
After all your time, effort, work and financial investment you’re ready for visitors. Now you must raise your site above the clutter of the thousands of competitive sites out there? If you build it (and market it) they will come (and buy your products/ services). 

Read more indepth details below on website planning.

Contact us to learn about how we can plan your website and e-marketing campiagn.   


Website planning
Purposing Web design is a complex, but essential ongoing activity. Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. Thoroughly considering the audience or target market, as well as defining the purpose and deciding what content will be developed, are extremely important. 

Context
Web design is similar (in a very simplistic way) to traditional print publishing. Every website is an information display container, just as a book; and every Web page is like the page in a book. However, web design uses a framework based on digital code and display technology to construct and maintain an environment to distribute information in multiple formats. Taken to its fullest potential, web design is undoubtedly the most sophisticated and increasingly complex method to support communication in today’s world.. 

Purpose
It is essential to define the purpose of the website as one of the first steps in the planning process. A purpose statement should show focus based on what the website will accomplish and what the users will get from it. A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed. Setting short and long term goals for the website will help make the purpose clear and plan for the future when expansion, modification, and improvement will take place. Setting a goal practices and measurable objectives should be identified to track the progress of the site and determine success. 

Audience
Defining the audience is a key step in the website planning process. The audience is the group of people who are expected to visit your website – the market being targeted. These people will be viewing the website for a specific reason and it is important to know exactly what they are looking for when they visit the site. A clearly defined purpose or goal of the site as well as an understanding of what visitors want to do or feel when they come to your site will help to identify the target audience. Upon considering who is most likely to need or use the content, a list of characteristics common to the users such as: 

  • Audience Characteristics
  • Information Preferences
  • Computer Specifications
  • Web Experience

Taking into account the characteristics of the audience will allow an effective website to be created that will deliver the desired content to the target audience. 

Content
Content evaluation and organization requires that the purpose of the website be clearly defined. Collecting a list of the necessary content then organizing it according to the audience’s needs is a key step in website planning. In the process of gathering the content being offered, any items that do not support the defined purpose or accomplish target audience objectives should be removed. It is a good idea to test the content and purpose on a focus group and compare the offerings to the audience needs. The next step is to organize the basic information structure by categorizing the content and organizing it according to user needs. Each category should be named with a concise and descriptive title that will become a link on the website. Planning for the site’s content ensures that the wants or needs of the target audience and the purpose of the site will be fulfilled. 

Compatibility and restrictions
Because of the market share of modern browsers (depending on your target market), the compatibility of your website with the viewers is restricted. For instance, a website that is designed for the majority of websurfers will be limited to the use of valid XHTML 1.0 Strict or older, Cascading Style Sheets Level 1, and 1024×768 display resolution. This is because Internet Explorer is not fully W3C standards compliant with the modularity of XHTML 1.1 and the majority of CSS beyond 1. A target market of more alternative browser (e.g. Firefox, Safari and Opera) users allow for more W3C compliance and thus a greater range of options for a web designer. 

Another restriction on webpage design is the use of different image file formats. The majority of users can support GIF, JPEG, and PNG (with restrictions). Again Internet Explorer is the major restriction here, not fully supporting PNG’s advanced transparency features, resulting in the GIF format still being the most widely used graphic file format for transparent images. 

Many website incompatibilities go unnoticed by the designer and unreported by the users. The only way to be certain a website will work on a particular platform is to test it on that platform. 

Planning documentation
Documentation is used to visually plan the site while taking into account the purpose, audience and content, to design the site structure, content and interactions that are most suitable for the website. Documentation may be considered a prototype for the website – a model which allows the website layout to be reviewed, resulting in suggested changes, improvements and/or enhancements. This review process increases the likelihood of success of the website. 

The first step may involve information architecture in which the content is categorized and the information structure is formulated. The information structure is used to develop a document or visual diagram called a site map. This creates a visual of how the web pages or content will be interconnected, and may help in deciding what content will be placed on what pages. 

In addition to planning the structure, the layout and interface of individual pages may be planned using a storyboard. In the process of storyboarding, a record is made of the description, purpose and title of each page in the site, and they are linked together according to the most effective and logical diagram type. Depending on the number of pages required for the website, documentation methods may include using pieces of paper and drawing lines to connect them, or creating the storyboard using computer software. 

Some or all of the individual pages may be designed in greater detail as a website wireframe, a mock up model or comprehensive layout of what the page will actually look like. This is often done in a graphic program, or layout design program. The wireframe has no working functionality, only planning, though it can be used for selling ideas to other web design companies. 

Contact us to learn about how we can plan your website and e-marketing campiagn.   


Comments Off
Paragon Marketing Services offers offline and online marketing and communications services and related technologies.